When William Hill, one of the
best-known names in the UK
betting industry with over 2250
betting shops, needed a
software solution that would
enable them to manage their
greyhound race courses in
Newcastle and Sunderland, they
turned to OPTIMO CRMS.
OPTIMO provides the senior
management of William Hill with
an integrated reporting system
that gives them a real time
overview of their marketing,
sales, pre event and event day
activities for all events highlighting, for
instance what is selling or not selling,
identify key sales people, selling opportunities, understanding
what facilities are being filled
and tracking records of banking and
payments.
OPTIMO™ also ticked other key
areas that William Hill required
the solution to handle: security of data,
working well with the centralised
IT systems and direct support
being provided to end users.
According to the IT Manager of
William Hill:
" In our business it is essential that data security takes top priority and OPTIMO gives us this. OPTIMO also provides instant access to key reports, enabling senior managers to understand how the business is performing. It is now an integral part of our IT Platform.
"
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