Silverstone circuit, home of F1 racing hosts the annual British Grand Prix along with British Superbikes and other regular fixtures. On non race days, the circuit is used for personal and corporate driving experience as well as testing and driving courses. The venues other facilities are also often utilized for conferencing. OPTIMO™ software runs the entire corporate department, handling marketing and managing pre-sales activities, booking forms, quotations, sales agreements and performance analysis. Real time reporting also allows staff and management the perfect opportunity to evaluate targets and results on the go.
for a case study on how the OPTIMO™ business optimization software makes this function work.