Silverstone depends on OPTIMO™ to monitor and achieve targets and manage all pre event, event day and post event day activities for the 200,000 guests attending the F1 British Grand Prix that runs over 3 days. The OPTIMO™ solution also makes it possible for Silverstone to maximize revenue on non-race days and at all other events.
OPTIMO™ provides an eagle eye view of occupancy of the events and facilities in addition to sales targets by hospitality packages via an integrated, intelligent event diary solution.
With OPTIMO™, staff can - at the click of a button - send letters, quotations, sales orders or contracts automatically via email and all documentation can be traced, as it has full version control. Since implementation of OPTIMO™, Silverstone has turned itself around from making a loss, to making a profit of 3 million plus pounds in a very short space of time.
Adrian Burke, the sales director, put it down to
|" Being able to make the correct decisions based on effective, real time Profit & Loss reports available with the OPTIMO solution and the stringent processes that were implemented with the help of OPTIMO to streamline the delivery of hospitality at the events."