Events Diary features on OPTIMO™ business optimization software allow sales people to carry out real time checks on facility availability and revert to clients instantly. Ensuring that bookings are not duplicated and that facilities are employed for maximum revenue generation.

The importance of an Events Diary goes beyond just ensuring that venues are not double booked – they allow sales people to create offers and packages, and to utilize spaces creatively for hospitality and banqueting functions. An Events Diary gives each venue the opportunity to be fully utilized 24/7, 365.