OPTIMO™ provides complete end to end software infrastructure & architecture to ensure all facilities - from a seat in the Meydan Grand Stand to a suite on the 7th floor - is operated profitably in the 76 million square meter, iconic venue that is Meydan. Amongst other accolades Meydan is the largest race course in the world and voted the 2nd best Venue in the world in 2010 by industry pundits.

OPTIMO™ does not stop here - it guarantees complete, risk free execution of all Meydan events - including the world’s richest sporting event the Dubai World Cup - by providing bespoke event schedules and tools for all their sales channels. It also manages corporate sponsorship as well as call centre tour operators to sell and deliver the services at the event all under one umbrella.

OPTIMO™ runs the complete internet e-commerce experience too and supports the full RFID MIFARE cards system for events, to registering guests at the event via state of the art mobile handheld devices.

Wassim Hamwi, the Chief Information Officer of Meydan, says

"We chose OPTIMO™ because we required a state of the art specialist enterprise solution with built in specialist processes and scale required to reliably control and manage the operations of not just the world’s richest sporting event but also of the new world class grandstand with a capacity of 60,000 guests, a closed car park for 10,000 cars, 72 private hospitality suites, fine dining restaurants, a marina, museum and IMAX cinema."

Share

<< Back