Delivering solutions that enabled the sales and marketing team to plan and sell packages at each of the venues many restaurants and grandstands; the OPTIMO solution made it possible for integrated call centre and event diary functions to be integrated – delivering complete flexibility and visibility in real time.
OPTIMO also delivered a complete automated booking systems and day to day operations management in addition to the OPTIMO internet solution enabling massive rises in efficiency and service delivery. The solution also encompassed a complete CRM solution that allowed seamless tracking, marketing and follow ups throughout all the associations many venues.
The OPTIMO solution also provides the management of each venue with an integrated reporting system that gives them a real time overview of their marketing, sales, pre event, and event day activities for all the major or minor events highlighting for instance what is selling or not, identify key sales people, up sell opportunities, understanding what facilities are being filled and record of banking and payments. Additionally the solution eliminates duplication of entries, while completely automating the entire banqueting process.
GRA Finance Director, states:
"OPTIMO CRMS gives us the edge required to provide a good level of consistent customer service but with full visibility and accountability. The OPTIMO help desk and after sales service has been impeccable. Going forward we may change many things but not OPTIMO"
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