OPTIMO™ was selected to play a pivotal role in FIFA's system architecture, as the core software HUB from which the complete hospitality program was managed and controlled; OPTIMO processed over 450 million Euros of hospitality packages throughout the course of the event.
OPTIMO™ provided interactive seating charts, table plans and car park allocations to deliver a consistent service to 375,000 corporate hospitality guests (paying public, sponsors, family & friends & VIPs etc) attending 64 matches in multiple boxes, restaurants and marquees at 12 world cup stadiums.
OPTIMO™ worked with FIFA's ticketing system in the UK & Spain and the fulfilment partner's (Conceptum) system in Germany, to enable a complete end to end solution.
" There is no doubt OPTIMO delivered well beyond our expectations. Their expertise and understanding of the sports hospitality industry, along with their technical know- how provided us an ideal partner."
Max Muller – Head of Hospitality and Fulfilment |
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